The mark is the Imperium monogram: a serif I crossed by an infinity swash. Classical letterform, one continuous modern line. Rebuilt 2026-07-27 as true vectors: one traced master path plus real Emilio Light outlines for the wordmark, coloured only with brand tokens. The old logo set (blue-teal #056050, iOS squircle corners) is retired and deleted; if an asset still shows that green, replace it from here. Tiles use the brand R40, nothing else. Every variant ships as an SVG master plus transparent PNGs (full size + 256px) in the zip under logos/; click any label link to download the file.

This section is a MIRROR of tokens.json / imperium-tokens.css — do not edit values here; edit the token files and re-render. Every duplicated colour/type/radius table in the kit follows the same rule: tokens win.

Rules: greens plus the neutral spine plus one Ember element per view, on the one thing that needs attention. No pure white fills (use Paper or Bone). No blue-teal, no warm browns, no decorative gradients on product UI. When in doubt: #11462C.

Display = Emilio (Light is primary; call the weight preset, never synthetic bold). Body and UI = Switzer. Wordmark = IMPERIUM in Emilio, tracked caps 0.14em. Console surfaces (dashboards) use Switzer only.

The hero heading on the racing ground, set in each Emilio preset. Light stays the primary; SemiBold is the emphasis ceiling for anything customer-facing. Bold and Black exist for rare poster moments, never body-adjacent.

Chosen by A/B on rendered cards (20 vs 40 vs 48 vs 72). Strokes: 1px ink at 10-22% on light, bone at 5-10% on dark. Shadows: soft warm-tinted on light, deep layered on console (tight contact + long ambient). Motion: springs with slight overshoot, 150ms feedback, 600-1200ms brand moments.

One blueprint, every card: R40 corners, a 1u padding unit, display type top-left, mint CTA bottom-left, porcelain prop at 70-85% card width bleeding off 1-2 edges, glass glint on the top-right, conic rim, grain over the gradient ground. Downloadable as card-anatomy.svg.

On top of any of these: SVG feTurbulence grain at 7-12% overlay, small tight corner radials (never big soft ones), 1px bone rim insets, and for premium components the full light treatment (lobes + shafts + smoke + spills) from the imperium-ui-replicate skill.

Each card pairs one Imperium theme with one porcelain prop (locked style block, card-studio). Corner light-catch arcs + sparks carry the console-component glass language onto flat cards. Mint LEARN MORE rows inherited from the retired category set.

Premium reference components replicated pixel-first in the components-lab, then transferred to brand-v5. Every one is a working HTML file with a transparent page (it sits on whatever ground the host page has), a designed light theme (?theme=light), brand type, R40 chrome, and the standard motion language. Ready to lift into a site or dashboard as-is.

Marketing renders of the Imperium OS interface, built as CODE (never model-drawn UI): standalone HTML on the kit's tokens: Switzer UI text, Emilio Light display lines, greens only with at most one Ember alert, `#F9F8F3` panels, 40px outer radius on cards/panels (12px app-window chrome per the BRAND-BOOK §5 exception), codicon glyphs, the real monogram as the greyed watermark (mark-watermark.svg, never a generic serif I). The full set: the due-diligence card, the opportunities CRM tilt, and the 30-asset matrix (10 use cases x three framings: tilt hero / macro close-up / flat fragment), plus the 5 approved HOME alpha variants. Every render below except the due-diligence card is TRANSPARENT (page background stripped, shadows kept in the alpha channel, canvas auto-expanded so nothing clips) and sits directly on this page's ground; it will do the same on any site, deck or dashboard. Every card carries the premium finish layer (v4, 2026-07-30): gradient bone surfaces (never flat, never pure white), deep layered ink shadows with a mint ring, specular sweep + top-right corner glint + film grain in the surface, Emilio Light display lines with hero figures in Racing Green, mint-lit accent bars, and depth-of-field back windows in multi-window scenes, always as a transparent object (card + shadow only, no scene grounds, no floating annotation pills, no logo tiles). Source tree with every editable file: Alex OS/assets/imperium/mockups-v5/, mirrored in full under mockups/src/ in the kit (also mockups-src.zip); recipe: MOCKUPS.md. Premium finishing ladder per hero: GPT Image 2 edit-mode is the only UI-safe generative finisher (gpt-finish.mjs presets); Higgsfield (higgsfield / higgsfield-generate skills) may add glass, light and cinematic grade ON TOP of a finished hero; it garbles raw UI text, so never feed it the bare interface.

Four code renders taken through the premium finishing ladder, one treatment each, as worked examples of the pipeline: the transparent render is composited onto a brand ground, GPT Image 2 edit-mode (mockup-studio gpt-finish.mjs, custom brand prompt + layout guard) paints the environment and lighting while preserving the UI, then Higgsfield (higgsfield / higgsfield-generate skills, upscale tool) lifts the finished hero to 4K. Both skill docs ship in the kit: mockup-studio.md · higgsfield.md · higgsfield-generate.md. Environment doctrine (Alex, 2026-07-30): real-world editorial scenes or calm brand-solid grounds only; classical architecture, warm offices, studio light. NEVER sci-fi effects: no laser lines, no neon streaks, no abstract alien waves, no glowing particles. Rules that keep it safe: only GPT Image 2 edit-mode may touch raw UI; guard the prompt with an explicit layout lock (and protect intentionally blurred windows); expect the smallest labels to soften slightly; Higgsfield only ever touches the finished hero; transparent deliverables stay CSS-native (no generative pass can output alpha). Full recipe including the four exact prompts: MOCKUPS.md.

The three sanctioned finishes for third-party app marks, shown on the same source icon (built with the app-icons pipeline in tools/app-icons). Raw = the untouched official mark for catalogs and docks. Glass = the glass-icon-studio treatment for console surfaces. Imperium porcelain = the branded ceramic recast for hero art and posts. Pick one finish per surface, never mix within a view.

The Imperium film look for footage and photography. bailey-mylook-2026-07.cube is the master colour grade for all Imperium and Alex footage: a 33-point 3D LUT exported from DaVinci Resolve by Bailey (videographer), received 2026-07-02. Apply it to LOG footage only; on already-graded Rec709 images it crushes shadows and shifts red. Underexposed log stills first get a measured exposure lift (target mean luma 90 warm scenes / 95 cool, EV clamped to 0.85), then the LUT, then a small saturation trim (0.94 warm / 1.06 cool). The full recipe with ffmpeg commands ships as luts/README.md; both files are in the kit zip under luts/.

Every real photo of the founders (talks, podcasts, workshops, BTS) lives in one public Google Drive: Imperium Photos — Bali Edition. Anyone with the link (human or AI, no auth) can browse, search within it, and download; nobody can edit. Each file is the final colour-graded version, one version per photo, organised per event. 00-primary-best-of-best is Alex's hand-picked hero set (also mirrored into event folders). Headless agents: fetch photos.json, the machine catalogue of all 262 photos: per-file direct view/download links, subject (alex / archie / duo), orientation, dimensions, 1-10 quality score, best-use hint, per-folder scene descriptions, and selection rules (best = 00-primary). For production sites, download the image and self-host; do not hotlink Drive URLs. Quality scores + source mapping also live in the repo at assets/imperium/alex-archie-photos/INDEX.md.

Sourced from Microsoft’s open-source VS Code icon library (codicons, CC BY 4.0), the engineered monoline set VS Code itself runs on. 16x16 grid, filled paths, single colour (mint on dark, Racing Green on light); every icon ships with fill="currentColor" so it inherits whatever text colour it sits in. Names map to codicons (plus→add, spark→sparkle, external-link→link-external, upload→cloud-upload; arrow-up-right is codicon arrow-up rotated 45°). Click any icon name to download; all 22 live in ./icons and in the kit zip.

8px base. The card "1u padding unit" (card anatomy) maps to space-5 (40px) at full card size and scales with the card. Containers: 1440px content max, 1720px full-bleed max. Grid: 12 columns, 24px gutter. Breakpoints: 640 / 1024 / 1440. Section rhythm: consecutive sections sit space-8 (80px) apart on desktop, space-6 (48px) under 1024px — consistent, no giant voids. Machine copy: tokens.json layout (mirror — do not edit here).

Derived from the locked clamp scale in tokens.json (mirror — do not edit here). All numeric UI and documents set font-variant-numeric: tabular-nums.

Clear space: the cap-height of the I on all sides — nothing enters it. Minimum sizes: mark 24px, horizontal lockup 120px digital / 12mm print. Co-branding: vertical hairline divider, equal optical height, partner mark on the right. Files come from logos/ verbatim — the six panels below are the only ways the logo gets misused, rendered so they are unmistakable.

The pieces that dress a settings page. Everything below is built only from tokens (flip the page theme to see both modes). Two button families, never mixed: marketing CTAs are pills (Switzer Medium 14px, Racing solid or hairline quiet — the deck and site register), product buttons are 10px radius (Switzer 12.5px, green / line / ghost — the register of the shipped OS renders in the software-mockups section; their source CSS predates the radius lock at 8px, new UI follows the book's 10px). Focus = 2px accent ring at 3px offset (:focus-visible, spec'd in BRAND-BOOK §3); disabled = 38% opacity. Inputs and selects use the 10px radius per the shape rule. Motion honours prefers-reduced-motion.

Every outward-facing Imperium presentation follows the continuous-world principles: every slide is a camera position inside ONE generated world (one place, one light grade, stills chained by reference); every forward slide change plays a short generated film frame-locked to both stills, so the audience sees a camera move, never a cut; text is always HTML on top (sharp, editable, choreographed), matched to negative space the composition reserved for it. The engine ships as a single self-contained file: deck-cinematic.html (availability probe with crossfade fallback, skip protection, ambient idle loop, click-thirds nav, ?slide=N deep links) with a working demo world in downloads/documents/world/ (Imperium's shipped AIOS keynote world). Generation method, prompts, SSIM seam gate, and the real cost model: continuous-world-technique.md + mission template. Middle tier when films aren't budgeted: static premium slides (generated backgrounds, no transition films) per imperium-presentation.md.

The highest-frequency real surfaces, as fill-in templates on kit fonts + tokens: A4 print CSS, tabular numbers, horizontal lockup, one green accent, text stays text. Conventions (numbering, print shape rules, placeholder semantics): DOCUMENTS.md. Payment rails ship as placeholders by design — internal sessions fill from private rules, external users use their own. Deck routing: outward-facing → the continuous-world method above (default) · static premium → imperium-presentation.md · deck-template.html is the utility tier ONLY (internal working sessions, print handouts, zero AI spend — it is not the Imperium presentation look).

Approved company descriptions at three lengths, and the messaging pillars every asset draws from. SME language always; never "enterprise", "AI agency", or "Imperium Growth"; no em dashes; no age references. Full voice rules: BRAND-BOOK §9.

Three machine entry points, all public, no auth: AGENTS.md is the agent operating guide (identity, visual contract, a capability-to-process map, and how to maximise the kit); llms.txt is the crawler index; manifest.json indexes all 299 canonical files with URLs and purposes. Give any AI session https://brand.imperiumos.ai/AGENTS.md and it can produce on-brand Imperium cards, consoles, icons, presentations, and pages without further briefing. Every process doc on this page is the current verified version, and BRAND-BOOK.md wins any contradiction.

This page + BRAND-BOOK.md + imperium-tokens.css/tokens.json are the complete brand contract. Feed any one of the card files above to a fresh session as the style anchor and it can produce on-brand material first-shot. Version history: CHANGELOG.md. Requests and corrections: alex@imperium-growth.com.